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Bcbg Original Story
In 1989, Azria launched BCBG Max Azria, named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude". Azria was credited for offering designer fashion at affordable price points and, as a result, was inducted into the Council of Fashion Designers of America (CFDA) in 1998. The BCBG Max Azria Runway collection was first presented at New York Fashion Week in 1996.
Azria also maintains two eponymous designer collections, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier is a collection of couture gowns created for celebrity clients and red-carpet events. Sharon Stone, Halle Berry, Fergie and Alicia Keys have worn the label on the red carpet. In February 2006, Azria debuted Max Azria, a ready-to-wear collection with a directional aesthetic, on the runway at New York Fashion Week. During the 2009 awards season, Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards and the 2009 Critics Choice Awards. The company bought out the bankrupt G+G Retail, which operated the G+G and Rave brands, in 2006.
Azria acquired the Hervé Léger fashion house in 1998, marking the first time in history that an American designer had acquired a French couturier. In early 2007, Azria relaunched the Hervé Léger label with his own designs, which were quickly embraced by celebrities and trendsetters worldwide. Britney Spears, Beyoncé Knowles, Jennifer Lopez, Catherine Zeta-Jones and Kate Winslet are among the celebrities who have worn the label for red carpet events.
Lightweight, non-stretch fabrics.Fitted at the bust and waist.Floor-length hemli .....
Regular Price: £327.00
Special Price £95.00
Mid-weight, non-stretch fabric.Fitted at the bust and waist.Hits above the knee. .....
Regular Price: £236.00
Special Price £84.00
Measures approximately 23" from shoulder to hem.Relaxed fit.Fits true to size.
Regular Price: £96.00
Special Price £59.00
Lightweight, stretch fabrics.Hits above the knee.Fitted.Model is approximately 5 .....
Regular Price: £187.00
Special Price £75.00